What is the 70% rule in real estate investing?
The 70% rule is the most widely used underwriting shortcut in real estate investing. It says a flipper or BRRRR investor should pay no more than 70% of a property's after-repair value (ARV), minus the estimated rehab cost. On a $250,000 ARV with $40,000 of rehab, the maximum offer is ($250,000 × 0.70) − $40,000 = $135,000. That $75,000 margin covers the investor's profit, holding costs during the renovation, closing costs on both sides, and a safety buffer for surprises.
It's a shortcut, not a science. It works best for mid-range flips between $150K and $400K ARV. Below that range, fixed costs eat the margin. Above that range, 70% is usually too conservative and you'll lose deals to investors running 75% or even 80%. For anything outside the sweet spot, switch this calculator to profit-based mode and enter your actual target profit.
How to calculate ARV on a Baltimore investment property
ARV is the single most important number on any deal. Get it wrong and every other calculation collapses. Three rules of thumb we use on every Baltimore wholesale deal:
- Tight radius. Stay within a half-mile. In Baltimore neighborhoods cross a busy street and the values drop 20%. Stay on the same block when you can.
- Fresh comps only. Sold in the last 3 months is ideal, 6 months is acceptable, 12 months is a stretch. Baltimore's market moves fast enough that year-old comps are often misleading.
- Similar GLA and beds. Comps within ±15% of subject square footage, same bedroom count, similar finish level (fully renovated, not "updated" or "as-is"). A 3-bed with 1,200 sqft is not comparable to a 4-bed with 1,800 sqft, even on the same street.
The ARV you plug into this calculator should be the price a fully-renovated, retail-ready version of the subject property would sell for — not the as-is price, not the Zestimate, not what you hope it's worth.
70% vs 75% vs 65% — which rule should you use?
The rule percentage is a risk dial. Higher percentage = higher offers = more deals but tighter margins. Lower percentage = fewer deals but more cushion.
- Use 70% as your default. It's the industry baseline for a reason.
- Use 75% when the market is hot, rehab is cosmetic, ARV is confident (multiple strong comps), and your exit plan is fast. Also for BRRRR deals where a 75% LTV refinance is the goal.
- Use 65%when rehab scope is uncertain, the neighborhood is less liquid, you're newer to flipping, or ARV comps are thin.
In practice, most experienced Baltimore flippers run 68-72% depending on the ZIP code. Dundalk and Essex cash-flow markets tolerate 72%+ because rentals refinance cleanly; harder-to-exit markets demand 65-68% discipline.
Using the MAO on an Impact House Deals property
Every property on Impact House Deals includes the numbers you need to run this calculator: ARV, rehab estimate, and repair level. Here's the workflow:
- Open any active deal and grab the ARV and rehab estimate.
- Plug them into this calculator. Use 70% for a standard flip, 75% for BRRRR, or switch to profit-based with your target dollar profit.
- Compare the MAO to the asking price. If the asking is at or below your MAO, the deal pencils.
- Click "Submit Offer" on the deal page and we'll review within 24 hours.
Beyond the 70% rule — profit-based underwriting
The 70% rule is a shortcut. Serious investors eventually graduate to profit-based underwriting, which accounts for every cost explicitly:
- Holding costs — hard money or private money interest, insurance, utilities, taxes, HOA during the rehab window. Typical: 2-4% of ARV for a 4-6 month hold.
- Selling costs — agent commissions (typically 5-6%), transfer taxes in Maryland, closing costs at the exit. Typical: 7-9% of ARV.
- Rehab contingency — build in 10-15% above your detailed scope for surprises. Old Baltimore row homes almost always surprise you.
- Target profit— your minimum acceptable dollar profit. Don't think in percentages for this; think in dollars. $25K minimum on an average flip, $40K+ on a heavy rehab.
Switch this calculator to Profit-Based mode and it handles all four. Adjust holding %, selling %, and target profit to match your actual cost structure.
Ready to put the calculator to work?